The first thing to realize is that the two sales letters with the headlines "STOP THE MLM INSANITY!" and "The MLM WALL OF SHAME!" represent a spectacular example of "Cracking the Code." 24 hours after we started promoting "STOP THE MLM INSANITY!", we had 337 people in our downline!

As I write this (3/9/02), another 10 hours later, we have 475 people in our downline. 40 of our downline members have upgraded to "Silver" and 33 to "Gold." We have cycled 8 times. We have received 54 people as spillover from our upline (signified by "PayDay Reports!"). This means that there are people in our upline who are also very successful with "Program X."

See my online versions of "STOP THE MLM INSANITY!" and "The MLM WALL OF SHAME!".

Update 3/11/02. It is now four days after we started promoting "Program X." We now have 762 people in our downline. We have cycled 21 times and the commissions are rolling in. All indications are that "Program X" is a winner. As indicated in lesson 5 of the 7-day course, it's a matter of QUANTITY. The more people you introduce to "STOP THE MLM INSANITY!", the quicker your downline grows.

Update 3/13/02. It is now nearly six days after we started promoting "Program X." Early this morning our downline grew to over 1,000. We have cycled 31 times (19 Silver and 12 Gold) and the commissions are growing. This is a reflection of the power and workability of "Program X."

Update 3/21/02. It is now two weeks after we started promoting "Program X." Our downline has grown to over 1,600. We have cycled 62 times (36 Silver and 26 Gold). Our downline is growing with a momentum of it's own. Yesterday our downline grew by 67 members just from spillover and downline activity.

Update 3/28/02. It is now three weeks after we started promoting "Program X." Our downline has grown to over 2,700. We have cycled 85 times (49 Silver and 36 Gold). During the past week our downline growth has accelerated. Yesterday we sponsored 14 new members through our own marketing efforts. On the same day, from spillover and downline activity, we received 301 new members! This means other members in our upline and downline are marketing successfully! We've never been in any program where we gained so much from spillover and downline activity!

Update 4/4/02. It is now four weeks after we started promoting "Program X." Our downline has grown to over 3,800. We have cycled 103 times (62 Silver and 41 Gold). During the past week our downline grew by about 1,100. We've received two payments to our e-gold account. (To be paid by e-gold, just enter your e-gold a/c # in your Member Area.)

Update 4/18/02. It is now six weeks after we started promoting "Program X." Our downline has grown to over 4,800. We have cycled 122 times (74 Silver and 48 Gold). During the past two weeks our downline grew by about 1,000.

Update 5/2/02. It is now eight weeks since we started promoting "Program X." Our downline has grown to over 5,900. We have cycled 188 times (115 Silver and 73 Gold). During the past two weeks our downline grew by about 1,100. Notice the big jump in cycles (equals earnings) during the past two weeks!

Update 5/16/02. It is now 10 weeks since we started promoting "Program X." Our downline has grown to over 7,700. We have now cycled 229 times (138 Silver and 91 Gold). During the past two weeks our downline grew by about 1,800.

Update 5/29/02. It is now nearly 12 weeks since we started promoting "Program X." Our downline has grown to over 10,200. We have now cycled 260 times (160 Silver and 100 Gold). During the past two weeks our downline grew by about 2,500. Note that in terms of sheer numbers the growth rate has accelerated!

Update 6/13/02. It is now 14 weeks since we started promoting "Program X." Our downline has grown to over 13,600. We have now cycled exactly 300 times (185 Silver and 115 Gold). During the past two weeks our downline grew by about 3,400. Note that in terms of sheer numbers the growth rate continues to accelerate!

Update 6/27/02. It is now 16 weeks since we started promoting "Program X." Our downline has grown to over 16,200. We have now cycled 354 times (223 Silver and 131 Gold). During the past two weeks our downline grew by about 2,600. Note the healthy increase in cycles (the "bottom line")!

Update 7/11/02. It is now 18 weeks since we started promoting "Program X." Our downline has grown to over 17,400. We have now cycled 398 times (251 Silver and 147 Gold). During the past two weeks our downline grew by about 2,200.

Update 7/25/02. It is now 20 weeks since we started promoting "Program X." Our downline has grown to over 18,700. We have now cycled 443 times (284 Silver and 159 Gold). During the past two weeks our downline grew by about 1,300. Although overall membership growth has slowed down, our earnings are holding up well.

Update 8/8/02. It is now 22 weeks since we started promoting "Program X." Our downline has grown to over 19,600. We have now cycled 443 times (312 Silver and 171 Gold). Our earnings are holding up well at about $500 per week.

Update 8/22/02. It is now 24 weeks since we started promoting "Program X." Our downline has grown to over 20,500. We have now cycled 522 times (342 Silver and 180 Gold). We have a heavy hitter in our left leg, as a result of which that leg is now much longer than our right leg. This means that everyone who now and for the forseeable future joins under us, will go into our right leg. This doubles the "spillover effect" and makes it particularly beneficial for people who now join under us.

Update 9/12/02. It is now 27 weeks since we started promoting "Program X." Our downline has grown to over 21,600. We have now cycled 585 times (386 Silver and 199 Gold). Although our right leg is catching up, our left leg is still about 4,800 members bigger than our right leg. For the forseeable future, everyone who joins under us, will go into our right leg. This doubles the "spillover effect" and makes it particularly beneficial for people who join under us.

Update 11/02/02. It is about 34 weeks since we started promoting "Program X." Our downline has grown to over 25,800. We have now cycled 754 times (513 Silver and 241 Gold). Although our right leg is catching up, our left leg is still about 4,100 members bigger than our right leg. For the forseeable future, everyone who joins under us, will go into our right leg. This doubles the "spillover effect" and makes it particularly beneficial for people who join under us.

Update 1/6/03. It is now about 42 weeks since we started promoting "Program X." Our downline has grown to over 37,400. We have now cycled 994 times (700 Silver and 295 Gold). Our right leg is still catching up. But our left leg is still about 3,700 members bigger than our right leg. Probably for several more months, everyone who joins under us, will go into our right leg. This doubles the "spillover effect" and makes it particularly beneficial for people who join under us.

Update 2/20/03. It is now about 48 weeks since we started promoting "Program X." Our downline has grown to over 42,300. We have now cycled 1,196 times (862 Silver and 334 Gold). Our left leg is still about 3,200 members bigger than our right leg. Probably for several more months, everyone who joins under us, will go into our right leg. This doubles the "spillover effect" and makes it particularly beneficial for people who join under us.

Update 8/14/03. It is now about 75 weeks since we started promoting "Program X." Our downline has grown to over 54,000. We have now cycled 1,780 times (1,350 Silver and 428 Gold). Our left leg is still about 2,900 members bigger than our right leg. Probably for several more months, everyone who joins under us, will go into our right leg. This doubles the "spillover effect" and continues to make it particularly beneficial for people who join under us.

The second thing to realize is that the overall "Program X" system is extraordinarily powerful. It is the system that "persuaded" so many of our members to upgrade and start doing their own promotion.

TOP 10 REASONS FOR JOINING PROGRAM X:

1. It's a proven winner with staying power.
2. You can use it to risk $10 to earn up to $2,000 a week.
3. You can use it to risk $50 to earn up to $12,000 a week. (The risk is $10/50 per month, however, you may be able to earn enough commissions within a month to cover the $10/50.)
4. It's relatively easy to market -- the two sales letters with the headlines "STOP THE MLM INSANITY!" and "The MLM WALL OF SHAME!" represent a spectacular example of "Cracking the Code".
5. Because so many members market it successfully, there's considerable spillover and downline marketing -- I've never been in any other program that grew so quickly.
6. You can choose to be paid in e-gold -- see http://www.buildfreedom.com/e-gold.htm.
7. You get paid every week. If you choose e-gold, there's no waiting for checks to be mailed, deposited, and cleared.
8. The program works; it's very well automated; the kinks have been ironed out.
9. If you join under us, there's a good chance that half your downline will be built for you.
10. From a downline member: "I must have been one of your first "Program X" signups, since I've already received 370 spillover signups from your efforts. I'd like to thank you for that. It's been exciting to see this powerful demonstration of "serious marketing muscle" in action. To say that I'm impressed would be the understatement of the millennium! Initially I didn't think that I would upgrade, but now I'm really reconsidering. I guess, the fear of losing out started to kick in and with one leg of my binary already prebuilt it would be a blunder of epic proportions to not grab this opportunity."

The day I joined the program I received the following email from my sponsor:

*****

Welcome to "Program X."

I signed up for this superb program late Tuesday afternoon, and started promoting yesterday. I already started to receive PAYDAY Reports from upline activity shortly after I signed up! You may have received some yourself already.

You've now joined for FREE, you are now receiving your superb 7-day course for FREE, (brilliantly written, you MUST read it each day. I can't stress how VERY IMPORTANT that you do) and you have received your Online Stores for FREE.

By following the powerful "Program X" system you will make money.

Fact! You don't teach young employees to cook in McDonald's. They learn to push a button, twist a dial, drop a basket and listen for a bell. That in a nutshell is what "Program X" is all about.

Receiving PAYDAY Reports will make most people want to upgrade before they miss out (fear of loss) on commissions. EVERY person in their downline counts for commission, whoever brought them in, upline, downline or you. This plan is a NON-FLUSHING BINARY and I have two strong Binary legs, which you are benefiting from. Your downline will ALWAYS be counted for commission and REPEAT commission.

NON-FLUSHING BINARY! Although the Binary can be a very good system (after all people can count in your downline hundreds of levels deep -- to infinity!), the Binary's major flaw in most programs usually is that all excess points, PV, BV, whatever they call it, are flushed away at the end of each week/month or when you cycle. If you had 10, 20, 100 points on one leg that didn't count toward your cycle (because of imbalance), they would be flushed away and the binary counts set to zero at the time of cycling. Not here! Any that don't count are HELD OVER for you and count toward your next cycle!

[If you log into your Member Area, click on "Organizational Chart" and "To learn how to use your chart Click here," you'll find a description of exactly how cycling works.]

The number of people joining in both my legs is growing rapidly. If you haven't upgraded to Silver yet for just $10 a month, don't take too long because you'll miss out on weekly commissions. I initially upgraded to Silver when I joined on Tuesday but things are already going bananas, so today I've now upgraded to Gold at $50 a month, as some other people in my downline have not only upgraded to Silver but also to Gold already! My Sponsor upgraded to Gold yesterday.

If you upgrade BEFORE others in your downline have upgraded to Silver or Gold, they will count towards commission always, every month.

If you upgrade AFTER others in your downline have upgraded to Silver or Gold, but in the same month as they have, they won't earn you commission this month but will every month after that.

If you upgrade AFTER others in your downline have upgraded to Silver or Gold in the month AFTER they have upgraded, they will NEVER earn you commissions. [To maximize your commissions, you need to upgrade to Gold as soon as possible, and certainly during the same month you joined.]

If you are Silver, Silver members in your downline earn you commission, but the Gold members in your downline don't earn you commission until you are Gold (at least, in the same month). If you are Gold, then all Silver and Gold members will earn you commission, as you have upgraded in the same month they have.

Silver and Gold will get you access to the VIP promotional website, your Organization Chart, the STOP THE MLM INSANITY! & MLM WALL OF SHAME sales letters. You'll also earn higher commissions on purchases from your free online stores and cycling commissions of $10 and $50 a cycle.

Everything will eventually get quicker. Cycling will get quicker, because not only will there be new people joining each month, but all the people who joined in previous months will be paying again (monthly), compounding and speeding up the process!

*****

People in the downline of BigBooster/Frederick Mann/Terra Libra may have received dozens -- or even hundreds! -- of downline members in one of your legs through spillover. This effectively means that half your business has already been built for you. You and your downline have to build the other half. You do that by implementing "Program X Marketing." Roughly speaking, if you have 100 people in one leg and 10 people in your second leg, you earn commissions based on 10 people in each leg. It's very much in your interest to grow your short leg as quickly as possible. One way of looking at a big imbalance is that for everyone you add to your short leg, you benefit from two people. In other words, for everyone you sponsor, you benefit as if you had sponsored two people!

Frequently Asked Questions

Q. Why is it possible for "Program X" to be so spectacularly successful?

A. There are millions of people trying to make money on the Internet. Most of them have spent some money and 100s or even 1,000s of hours promoting their programs. Typically, they have little or no success. Their efforts fail to produce any worthwhile sales or recruits. When they are told the truth about MLM in "STOP THE MLM INSANITY!" and "The MLM WALL OF SHAME!," you get their interest and you strike a chord. Our statistics so far indicate that about 25% of the people who request the information quickly join the program. This is an almost unbelievable conversion ratio! The two sales letters constitute a spectacular example of "Cracking the Code." And there is more:

• The fatal flaw in traditional MLM is that about 95% of people never learn how to effectively generate sales or recruits. No matter what marketing courses they take, no matter how much they read about "how to convert prospects into sales," no matter how often they place classifieds, post to FFAs, etc., no matter what leads they use, no matter what they put on their websites, they simply don't become effective at generating sales and recruits. They never learn the set of skills necessary for success.
• "Program X" solves this problem by eliminating the necessity for these skills. You can succeed without special marketing skills. It's part of the "Franchise Principle."
• Paradoxically, the greatest breakthrough most people can make in their marketing is to stop trying to "close sales." Fundamentally, it's impossible for a salesperson to "close a sale." The decision to buy occurs in the mind of the prospect. The salesperson does not control the mind of the prospect. You're much more successful if you focus on those parts of the sales process that you control. In the case of "Program X," all you have to do is send out "STOP THE MLM INSANITY!" and "The MLM WALL OF SHAME!" Let the program's system do the rest. There's a very good book on "not closing sales" called 'NewSell' -- see Money Skill #40: Marketing.
• The program consists of a powerful, streamlined system, brilliantly designed with all the pieces in place to achieve its purpose. See Money Skill #114: The Power of Systems.

Q. But where do I find leads to send "STOP THE MLM INSANITY!" to?

A. There are a number of ways:

• Use signatures in your emails -- log into your "Member Area" and "Create an E-Mail Signature."
• Compile a list of people you can legitimately email to without spamming them.
• Advertise on the Internet -- log into your "Member Area" and "Approved Advertising Copy."
• Advertise in print media -- log into your "Member Area" and "Approved Advertising Copy."
• Get people to promote their MLM programs to you. Then send them "STOP THE MLM INSANITY!" (I don't know how well this will work.)
• Create your own opt-in list and use programs such as Subscriber Drive to grow it. THIS IS MOST IMPORTANT!
• See also BigBooster7Million and BB7M is 100% FREE! THIS IS ALSO MOST IMPORTANT!
• You can also purchase Guaranteed Sign Ups at http://www.emmleads.com!

One of the most important strategies for successful marketing is to create your own opt-in list you can promote to repeatedly. This is the most important way to use BB7M. You can set up your own group on Yahoo. Do a Google search for "opt-in list."

Q. It would be great if you can offer some recommendations for promoting "Program X" to receive good regular enquirers, as I want to really concentrate on this program and eventually, work up to the maximum earnings of $12,000 a week. Out of everything out there, where have you found the best places to advertise, promote, etc?

A. One of the most important things you can do toward successful marketing is to create your own growing opt-in lists that you can market to repeatedly. What I've found to be the most effective way to do that is to create websites that attract traffic and to "capture" some of the traffic by persuading people to join opt-in lists by subscribing or by registering for something. You can also utilize traffic-generating programs such as those featured on BigBooster.com to drive traffic to your websites. Basically, I suggest you follow the guidelines provided by "Program X." I've had some success posting to Delphi forums -- see Zero-Risk Money-Making & No-Cost Marketing.

One way to market "Program X" is to create your own "gateway page." For an example, see "The Sad Truth About MLM...".

You then use a program such as TrafficSwarm to drive traffic to your gateway page.

You could also create two gateway pages, for example:

• STOP THE MLM INSANITY!
• FROM MLM FAILURE... to EMM SUCCESS!

For guidance on setting up your own web pages, see Website Resources.

If you don't want to set up your own gateway pages, you could use one or more traffic-generator programs to drive traffic to your:

• Free Store Club
• Prepaid Living.co

Q. What about using autoresponders?

A. For examples of how we use autoresponders to promote "Program X," send blank emails to:

• mlminsanity1@infogeneratorpro.com
• mlmshame1@infogeneratorpro.com

A most important consideration is that if you send visitors to a gateway page or one of your "Program X" pages, and they don't join, you've lost them. You get only one shot at getting them to join. However, if you get them to send a message to your autoresponder, they've effectively opted in, and you can promote to them repeatedly. THIS IS MOST IMPORTANT!

Q. Have you used any other sales letters successfully?

A. See:

• WBM#70 - MLM Insanity! - We Have A Winner!
• WBM#81 - "Magic Wand" + $10 = $100 Per Week!

Q. I have received 15 Payday Reports. If I upgrade my membership to Silver or Gold, will these people be in my downline?

A. Yes. For the rules determining how these people count toward the cmmissions you earn, see "email from my sponsor" (above), as well as "Pay Plan" on the "Program X" website.

Q. I'm getting dozens of Payday Reports. I sponsored a friend of mine, but she isn't getting any Payday Reports. Can you tell me why?

A. Payday Reports represent spillover. If you log into your Member Area, click on "Organizational Chart" and "To learn how to use your chart Click here," you'll find a description of exactly how spillover works. The key to understanding why your friend hasn't been receiving spillover: "The difference in spillover members and members that come as a result of your OWN marketing efforts is that spillover members will always ALL go to the same side of your chart." You see, your friend is probably not on the side of your chart where you're receiving spillover. You will have to sponsor more people for her to receive spillover.

Q. Is it possible to just join the program, upgrade to Silver or Gold, and then earn commissions from the people I receive through spillover?

A. No. Spillover builds only one of your legs. If you have one long leg and one short one, you need to build the short leg to earn commissions. If you have two short legs and are not receiving spillover, you may want to contact your sponsor to find out how he or she is doing. In this case, you need to build both your legs.

Q. Is there any point to joining and remaining a free member?

A. Yes, you can benefit from the low prices of the Online Stores, as well as the other benefits available to members. But you won't earn any residual income. However, as a Free Store Club owner, you can earn rebates and commissions on sales generated by your HomeUSA MegaStore™.

Q. What if key people in my downline, such as those on my first two levels, never upgrade and become active; won't this be a problem?

A. One of the beauties of "Program X" is that it doesn't matter whether any particular individuals in your downline become productive or not. Your residual earnings depend on the overall size of your downline and how many people upgrade. If any particular individuals don't want to earn residual income and don't upgrade, that's their choice, their decision. There's no need to attempt to persuade, motivate, or inspire them. Just get "STOP THE MLM INSANITY!" to as many people as possible (without spamming) and follow up, to those who respond, with "The MLM WALL OF SHAME!" The system will take care of the rest!

Q. What kind of response can I expect from my marketing efforts?

A. My downline (on 3/14/02) is growing at a rate of about 100 per day. How quickly yours grows will depend on how actively you (and those in your downline) market and how much spillover you rceive. My statistics indicate that more than 30% of the people requesting "MLM WALL OF SHAME!" join "Program X" and more than 20% of the members quickly upgrade to Silver or Gold.

Q. How can I tell who in my downline has upgraded?

A. If you log into your Members Area and look up your Organizational Chart, you'll see that a color code is used: Blue = free member; White = Silver; Yellow = Gold. Note that you need to upgrade to Silver or Gold to access your downline and the "Program X" marketing materials.

Q. If "Program X" is such a great program, why don't nearly 80% of the members upgrade quickly?

A. I suspect that as a result of past MLM failures, many members are skeptical and unwilling to risk $10 a month. They may not feel confident that they can fairly quickly earn enough in commissions to cover the $10. Also, as a result of past MLM failures and other influences, many members may experience themselves as more or less helpless. A good place for them to start overcoming their helplessness is #TL10B: Escape from Helplessness and Move up to Power.

Q. What kind of attitude is necessary for success?

A. See Money Skill #42: Improve your attitude. I received the following email (edited):

"My name is MZ. I must have been one of your first "Program X" signups, since I've already received 370 spillover signups from your efforts. I'd like to thank you for that. It's been exiting to see this powerful demonstration of "serious marketing muscle" in action. To say that I'm impressed would be the understatement of the millennium!

Initially I didn't think that I would upgrade, but now I'm really reconsidering. I guess, the fear of losing out started to kick in and with one leg of my binary already prebuilt it would be a blunder of epic proportions to not grab this opportunity. This leads to the main reason for contacting you. Is there a way for me to utilize your marketing muscle? Let me clarify. Would you consider featuring my Program X sign-up link on your opportunity page or in other promotional methods you are currently using?

Of course I don't expect a hand-out from you and I'd be willing to compensate you for your help..."

Of course I would like to see MZ succeed, because his success will add to my success. He stated a very important realization: "...[I]t would be a blunder of epic proportions to not grab this opportunity." The way to "grab the opportunity" is to get "STOP THE MLM INSANITY!" to as many people as possible (without spamming) and to follow up, to those who respond, with "The MLM WALL OF SHAME!" The system will take care of the rest!

Q. You seem to have a great deal of experience with money-making programs. Do you see any major weaknesses in "Program X?"

A. It's conceivable to me that more than 50% of the members may be too stuck in helplessness to perform the simple tasks necessary for success. So the major flaw I see is not in the program itself, but in a relatively high percentage of members being too helpless to get going.

"It is not in the stars to hold our destiny but in ourselves." -- William Shakespeare

Maybe, for many members, the best place to sart is #TL10B: Escape from Helplessness and Move up to Power.

Q. If only a percentage of the members succeed, how can the overall program succeed?

A. My sponsor emailed me:

"I believe this has the potential to surpass Six Figure Income. If SFI can achieve over 5 million affilliates, what can "Program X" achieve? The upgrade rate for the first seven days of members joining far surpasses SFI upgrades. I believe we are onto a monster success here. Those that haven't upgraded by the 7th day are nicely led to upgrade on the 7th day from Graduation. Then each day after that with the further special EMM lessons they are nicely led to upgrade each day -- and they get to appreciate how VALUABLE their free stores are!"

Free members (who don't upgrade) can, in a limited sense, succeed just from the benefits of their free stores. However, spectacular success comes from upgrading and taking the simple marketing steps and persisting with them. The dynamics of the program is such that anyone who performs the simple online marketing actions will succeed in a big way!