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PUTTING YOUR IDEAS TO WORK
With the exception of the Nominal Group Technique, none of the methods for generating creative ideas we just mentioned result in the selection of an idea(s) for implementation. When you use these techniques, you end up with a list of possible causes of a problem and/or possible solutions to a problem. Whether you are working on causes or solutions, obviously you need to reach consensus on one or a small number of creative ideas to pursue. The ranking and voting procedure in NGT is an excellent method for reaching this consensus and can be used with any of the techniques we have mentioned. If you still have problems reaching agreement, try taking one idea at a time and having the group brainstorm the pros (advantages) and cons (disadvantages) of implementing that idea. Usually, when people make a list of the pros and cons, consensus will emerge.
Regardless of how you reach consensus, you must move to action. You do this with an action plan. Essentially, an action plan is nothing more than a list of who will do what by when. But it is critical. Many creative solutions to problems—whether developed through a group process or by a naturally creative individual—never result in benefit to a company simply because there is no follow-through to implementation. Don't let that happen. Develop an action plan and try it out. Taking action is the “perspiration” and, to paraphrase Edison, perspiration is 99 percent of creativity.
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