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SUPER SERVICE: IT'S JUST GOOD THEATER

Customers can be demanding, irritating, exasperating, and at times a total nuisance. They are also the life blood of your business.  Here are a few facts about the importance of customer satisfaction to your business:

1. Customers are more likely to quit doing business with your company because of poor service than for any other reason.  

2. Your customers will be willing to pay as much as a 10 percent price premium for “outstanding service.”

3.  Customers who are ecstatic about the service you provide are your company's best investment in advertising. On the average, each one of your satisfied customers will recruit five additional customers for your business.  

4.  Your customers’ perceptions of your business are shaped more by the service you provide than by the quality or cost of your company's products or services.

Providing superior customer service is critical to the success of any business, particularly today when there is so much competition and your customers have so many options concerning where and with whom they spend their time and money. How, then, do you ensure that your company provides superior customer service? It's simple.  Just think of great customer service as great theater.

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