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The
Top
10 Tips for Successful Opt-In E-Mail Campaigns
by Kate Schultz
1. Develop your Opt-In
Marketing Database by providing something of value and offering it for free on
your Web site.
2. Ask for an e-mail address so that you can send the
valuable item to the requester.
3. Publishing an e-mail newsletter is a
popular way to provide both something of value and a way for you to capture
e-mail addresses.
4. Maintain a quality list by managing your list. Be
sure to process "remove" and "add" requests on a timely basis.
5.
Personalize your messages. Collect enough information so that you can address
your messages using the recipient's first name.
6. Include several links
in your e-mail offers. Send your subscribers to different parts of your Web site
with different offers.
7. Provide instructions for an easy way to opt out
at any time. Include opt out instructions in every e-mail message. Give
consumers control of their e-mail.
8. Establish a schedule for mailings
and stick to it. A consistent schedule will build continuous and steady traffic
to your site.
9. Test and track the results from each e-mail campaign.
Due to the almost immediate response from e-mail campaigns, you can track your
responses to much quicker and easier than with traditional direct mail.
10. Be ready to handle the expected response rate. Make sure you are
properly staffed to handle the increased customer service requests and sales
resulting from your e-mail campaigns.
Kate Schultz is the
Publisher of E-ZineZ: the E-Zine About E-Zines! Visit http://www.e-zinez.com for FREE how-to help
for your Internet Newsletter. To subscribe to E-ZineZ put SUBSCRIBE in the BODY
of an e-mail to mailto:e-zinez@oaknetpub.com
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