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The Poop Patrol
If you live in a closed community, such as a
condo or residential community, you know what the term "Poop Patrol" means.
These are your self appointed protectors, who are constantly on the alert for
any infraction of the rules of their community. Hang a towel on your railing -
bang - you're busted. If you own a pet, you can be sure that the "Poop Patrol"
is watching you.
Well, the Internet has its' own version of the "Poop
Patrol", and anyone who actively sends email over the Internet, has probably run
into them at least once. This is a fact of life. I had my service canceled for
an infraction I didn't even commit. Another Newsletter had published my
"Internet Tip of the Week" column, and a "Patroller" sent a barrage of emails to
every ISP he could find in the Newsletter - my email address was at the end of
the article, and he sent numerous complaints to my ISP. I was cancelled, and
although the account was ultimately reinstated, I learned a big
lesson.
There are some people whose "holy grail" is reporting people as
spammers, and I guess the only kick they get out of life, is to get the service
of one of their "targets" discontinued. They seem to get pleasure out of hurting
other people. I call these people the "Poop Patrol" of the Internet.
Face
it - professional spammers do not use their local ISP. They rent a virtual
server for about a hundred bucks a month, forge the return address, and spam to
their hearts content. Only rank amateurs spam using their ISP. You know them -
they are the ones who send you an email and show you the address of everyone
they sent it to.
So how do you protect yourself if you do send out bulk
email such as a Newsletter? While there is no magic formula, there are steps you
can take to protect yourself.
First - never, ever (and that is a very
long time) send out bulk email from your primary ISP, especially if you have web
pages on their server. If they cancel your service, you will also lose all your
web pages.
Second - provide a way to easily allow people to remove
themselves from your mailing list. This is where a List Server comes in very
handy. If you notify the people who are on your list how to unsubscribe, this
more or less takes you off the hook.
My adds and drops go to a specific
return address. If someone doesn't read the instructions to find out how to be
removed from the list, and sends me a note, I will try to manually remove them.
But, if the address they are writing from, is not the one they are subscribed
with, and they don't tell you what the address is, it is impossible to remove
them.
Don't figure that if they were smart enough to subscribe to your
list, they are smart enough to remove themselves from it. You must understand
that there are people who won't read the instructions, and will simply fire off
a nasty note. If they are not immediately removed, they may also fire off
complaints to your ISP. If there are remove instructions given, you will most
likely be on safe ground if they didn't follow them.
I use several ISP's
when sending out my Newsletters. I use one address to handle "bounces" (email
addresses which are not valid) and remove requests, and a different one for
email to me. This allows for an automatic processing of the "bounces" and remove
requests, and if a person wishes to write me, they can. If someone writes me and
asks to be removed, I will take the necessary steps to try to accommodate them,
but it may not always be possible if they don't provide the proper
address.
If you do get a notification from your ISP that a complaint was
made, do not ignore it. Tell them how people can subscribe and unsubscribe from
your list. Keep records of unsubscribe requests that were made that you could
not remove. If it was someone that did ask to be removed with an address that
was not subscribed, send your ISP a copy of the note you sent them. It is also a
good idea to send your ISP a copy of the mailing they complained
about.
As I said at the beginning of this article, "there is no magic
formula", but if you exercise reasonable procedures, you should not run into too
many problems from the "Poop Patrol".
Bob publishes
the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business
to subscribe and place a Free Ad for your business.
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