Most of you have seen those little award graphics on web sites. They are given to the web site by another web site or award association to reward the web site for a specific reason. They usually link right to the site that has given the award. 

These award sites are drawing tons of traffic to their own web site. The reason is because all the web sites who get the awards are linking right back to them by posting the award on their web site. 

What is stopping you from offering other awards to other web sites? You could design a graphic for the award. The graphic could include something that will draw them to your web site. Have an online form at your web site so other people can enter to qualify for the award. You then judge all the entrees and pick a winner. You give them the award graphic with a link included. They post it on their web site and now they're linking your web site. 

You could offer web site awards for many reasons. The web site might offer outstanding and original content. The design of the web site could be very professional. It could have a fast load time. It could include original web features that aren't found on most web sites. The site may be easy to navigate through.