You have a web site. You have traffic. You're making
sales. Life is good. But you want more sales and profits.
You're
participating in a few associates programs. But you aren't making nearly as much
money from those programs as you'd like.
How can you quickly develop very
profitable back end profit centers? The answer is simple: Create and sell
digitally delivered problem-solving information products.
Here's
why:
1. No Inventory Nightmares
You don't have to worry about
paying for and storing a lot of inventory. You process your customer's credit
cards real time and then allow them to immediately download the product.
2. Ten Times Markup
You should have a ten times markup or near
that on your products. I know people who sell information products with up to
20X markup!
Why is this important? Because even if you produce a product
that's a slow seller, you should still make more money with it than you would
promoting your average associate's program product.
I'm not against
associate programs. But I am for making the most of the profit opportunities
your web site gives you.
3. Fast Product Creation Cycle
You can
create the products I advocate in 2-5 hours. Ten hours max. It shouldn't take
any longer than that if you know your subject. That means you can spend your
time on marketing your product, not creating it. Very important. So many people
spend all their capital creating a product and then have no money to market
it!
4. Low Cost of Product Creation
Here's something else I love.
The cost to create these products is very, very low. You can rent a studio in
many cities for $25 to $40 an hour. Or you can record at home for practically
nothing.
For $500, you can digitize your audio product and make it
Internet ready. When a customer buys from you, they receive a password to a page
where the product can be listened to immediately via Real Audio ™. You can
condense a full hour speech down to 10-15 megs! To listen to a 10-minute sample,
click here.
Alternatively, you can provide your information in report
format and make it available via immediate download.
5. Your Product
Makes You Money, NOT Others!
Here's something else I like about creating
your own products. You make yourself money, not others. A lot of
distributorships and dealerships are designed to make others rich, not you. Be
your own Golden Goose and lay your own Golden
Eggs!
