Perhaps I should have named this article "The Tool of
the Trade". This is because there is one and only tool that you will need when
you are trying to improve the ranking of your web site in the search engines.
It's called WebPosition Gold - an award winning software that almost every
search engine ranking expert uses.
So, what is WebPosition Gold? Well, I
doubt if there can be any software which can be called the "ultimate site
promotion tool", but if I were to choose one which comes close to it, I would
blindly choose WebPosition Gold. Why? Have a look at what it can do for you:
1) WebPosition Gold's Reporter allows you to find out the search engine
ranking of your web site and that of your competitors for different keywords.
You can also find out whether any of the pages in your site are listed in the
search engines. It also records the position of your site over time so that you
can watch out for any downward trend in the search engine ranking of your site.
2) With the Page Generator, you can automatically generate pages which
are designed to attain top rankings in the major search engines.
3) The
Page Critic allows you to compare the keyword frequency, the keyword weight and
the keyword prominence of your page with the top ranking pages in the search
engines. If you can make your page have the same keyword frequency, weight and
prominence as the top ranking pages, you could soon find yourself at the top of
the search engines. The Page Critic also lists the average keyword frequency,
weight and prominence of the top ranking pages for a search engine based on
research conducted by FirstPlace Software, the company which makes WebPosition
Gold.
4) With the Upload Manager, you can upload the optimized pages
that you create to your server.
5) The Submitter allows you to submit
the uploaded pages to the search engines. WebPosition Gold knows the maximum
number of submissions that are acceptable to each of the search engines in a
day, and will not allow you to accidentally cross the limit, thus preventing
your site from being penalized for spamming.
6) With the Traffic
Analyzer, you can analyze the traffic that your web site is getting. This will
tell you which of the search engines are sending visitors to your site and the
keywords which people are using to access your site from the search engines.
7) The Scheduler allows you to schedule common tasks such as reporting
and submitting for after hours, thus saving you hours of valuable time.
However, there are two features of WebPosition Gold that I do not
recommend you use. They are the Page Generator and the Submitter.
The
Page Generator allows you to automatically generate doorway pages. However, if
you use the doorway pages that WebPosition Gold creates for you, you could be
penalized by the search engines for spamming.
While FirstPlace Software
claims that the latest version of WebPosition Gold will not create doorway pages
which can cause you to be penalized, I am not so sure. In my opinion, instead of
using the Page Generator, you should manually create the doorway pages.
The Submitter allows you to automatically submit pages to the search
engines. However, the search engines often penalize you for using automatic
submission tools.
While FirstPlace Software claims that the Submitter
manages to make it appear to the search engines that your site is actually being
submitted manually, in my opinion, the top search engines are simply too
important for you to run the risk of being penalized for using an automatic
submission tool. Submitting a particular page to all the major engines will not
take more than 30 minutes of your time. Hence, you are better off submitting
your pages manually than using WebPosition Gold's Submitter. Better yet, why not
use our Submitter, available at http://www.1stSearchRanking.com/submission.htm?
It allows you to submit your site to many of the search engines manually without
having to go to the search engines' Add URL page. And it's absolutely free!
There's also another point that you should note. As I mentioned earlier,
the Page Critic not only lists the keyword frequency, weight and prominence of
your page and that of the top ranking pages for your target keywords, it also
displays the average frequency, weight and prominence of the top ranking pages
for a search engine based on research conducted by FirstPlace Software.
A common mistake that people make is to try and emulate the average
keyword frequency, weight and prominence in their doorway pages. If you do this,
however, you are unlikely to get a top ranking. What you should do is to emulate
the frequency, weight and prominence of the top ranking pages for your target
keywords (as displayed by the Page Critic) - don't emulate the average keyword
frequency, weight and prominence that the Page Critic lists, since they are
based on keywords which are not applicable for you.
Apart from these issues, however,
WebPosition Gold is a top-notch program. In fact, the Page Critic and the
Reporter are by themselves well worth the $149 that the Standard version of
WebPosition Gold costs. The Pro version supports an unlimited number of domains
(as opposed to the 5 domains that the Standard version supports) and costs $349.
You can download a free evaluation version of WebPosition Gold at http://www.webposition.com/d2.pl?r=HAH-55D8
